Michael Amaru is a graphic designer with over seven years of professional experience in the field. He continues his craft across aesthetic disciplines with particular attention and emphasis on the process of design. He believes design is a process, design is not, or should not be the objective. His continuing focus on process is built on a critical trust between himself and the client and relies on breaking down preconceived ideas of what a final product should be. This, he believes, allows for true creative inspiration and design that exceed expectations.