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Elevating Engagement: Interactive Check-Ins.
Visually playful elements enhance the interface for tracking energy levels and sleep quality, boosting user experience. Seamless feedback process encourages detailed input. Post-implementation, increased user engagement observed, with longer system usage.
Unlocking Insights: Mood & Contributor Pairings.
Implemented pairings between moods and contributors for insightful correlations. Introduced personalized tips/messages for guidance and encouragement. Presented in visually engaging format, promoting positive thinking and self-reflection, empowering users to make meaningful connections.
Navigating Friction Points: Streamlining Onboarding for User Success
Human factors testing customized the onboarding journey, refining it based on user observations. Live iterations and adjustments during sessions streamlined the patch pairing process and connecting to healthcare providers. The process identified the need for enhanced guidance for users.
Inside Abilify MySite: A Digital Symphony of Treatment.
A patient ingests an ingestible pill with an embedded chip, initiating an electrical reaction to stomach acids, which triggers a signal to a wearable patch. This patch detects ingestion and sends a signal to the patient's smartphone, providing real-time feedback confirming ingestion. Data is then transmitted to the prescribing doctor's dashboard portal for monitoring and analysis.
Bridging Needs: MyCite's Dual Focus on Patients and Providers.
The MyCite system is uniquely tailored to cater to the diverse needs and priorities of two distinct user groups: patients and healthcare providers. For patients, it serves as a comprehensive tool to track triggers, discover coping strategies, and receive ongoing encouragement and motivation, empowering them to maintain mental wellness and feel heard and validated. Meanwhile, for healthcare providers, MyCite offers invaluable insights into patient behavior and mental health, aiding in the identification of at-risk patients and enhancing the effectiveness of interventions.
Collaborative Workflow in Regulatory Environment.
Our workflow seamlessly integrates across the client's organization, traversing multiple departments and processes. Operating under strict FDA regulations, our journey is meticulously documented. Our Creative Team collaborates closely with the CX/Product Team, navigating regulatory hurdles adeptly. Rooted in exhaustive customer research and testing, our products are rigorously aligned with user needs and regulatory mandates. Otsuka's internal teams, spanning legal, commercial, marketing, research, and medical, contribute to our comprehensive design strategies.
Research Partnership: Leveraging a Third Party for User Access.
As an integral part of our process, the third-party research agency navigates healthcare laws to inform product strategies. Collaborating closely with Creative and CX teams, they design user studies aligned with research objectives. Their guidance on methodologies and oversight of execution ensure valuable insights are gathered and analyzed. Through recurring meetings, we refine research briefs and share designs, driving development with informed decisions.
Otsuka acquires ingestion detection technology, aims to bring to market.
As the UX/UI Director on this project for two years, I witnessed Otsuka's pioneering of pharmaceutical data analytics, aimed to set new industry standards. Years ago, Otsuka approached my employer, Mobiquity, to bring this innovative approach to market. By analyzing correlations between ingestion patterns and key aspects of patient life, such as demographics and health outcomes, Otsuka seamlessly integrates ingestion data with patient information. This deep understanding of treatment adherence prioritizes holistic patient care, enabling personalized interventions and precisely tailored treatment plans.
Interesting Fact: The microchip embedded in the pill, when ingested, harnesses stomach acid to generate electrical current, functioning much like the lemon battery experiment you may have done in science class.
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