Display.Stream

Transforming Out-of-Home Advertising: Empowering Local Businesses Digitally.

Teaming up with the lead architect from my previous automotive venture, who had developed a robust serverless cloud platform, we combined forces to leverage its power for this project. Digital signage and out-of-home advertising were grappling with fragmentation and a critical need for modernization. Our aim was to democratize the landscape by removing middlemen, thus making outdoor advertising accessible to small businesses within local communities.

Fusing Functionality with Identity.

With a commitment to clarity and consistency, our branding strategy goes beyond aesthetics. Every aspect of our web application, from the name itself to the URL integration, reflects our dedication to functionality and user experience. By ensuring consistency, we pave the way for rapid evolution, empowering our platform to adapt and thrive in a dynamic digital landscape.

Community Partnership: Empowering Local Businesses with Driven Displays.

We collaborated with the local chamber of commerce and the management team of a newly established luxury apartment complex to introduce community-driven displays. Recognizing the importance of face-to-face interactions, we actively engaged with local businesses to gather firsthand feedback, which was crucial for designing a product tailored to the needs of our users. This collaborative effort ensured that our community-driven displays truly resonated with residents and businesses alike, fostering a sense of unity and belonging within the neighborhood.

Navigating Interface Evolution: Complexity towards Simplicity.

Initially, our interface boasted robust functionality, reflecting the power of our system capabilities. However, as we delved deeper into understanding our users, we recognized the necessity to streamline the user experience. We needed to empower our users to accomplish tasks efficiently and effectively.

Navigating Startup Agility: Introducing Templates for User Support.

As a lean startup with just two members, addressing user complexity quickly was imperative. While refining the interface, we realized the need to provide immediate assistance. Thus, bringing templates into play earlier than planned kept us agile and responsive, ensuring continued user satisfaction as we fine-tuned the interface.

Self-Service Advertising: Simplifying Campaign Launch.

Displays function as self-service advertising platforms. We crafted a streamlined workflow to simplify campaign launches, utilizing readily available mobile content. Now, placing ads is as simple as scanning a QR code with your phone.

Expanding Horizons: Projects Scaling with Real Estate Developers.

Our customer base started growing, encompassing not only small businesses but also real estate developers. As we venture into unexpected locations like parking garages, we're integrating additional functionalities beyond advertising, such as parking availability, seamlessly into Display.Stream.

Interesting Fact: Did you know that out-of-home advertising, like billboards and bus stop posters, has been around for centuries? The ancient Egyptians used hieroglyphs and wall paintings to promote goods and services, making them the pioneers of outdoor advertising!