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Transforming Out-of-Home Advertising: Empowering Local Businesses Digitally.

Teaming up with the lead architect from my previous automotive venture, who had developed a robust serverless cloud platform, we combined forces to leverage its power for this project. Digital signage and out-of-home advertising were grappling with fragmentation and a critical need for modernization. Our aim was to democratize the landscape by removing middlemen, thus making outdoor advertising accessible to small businesses within local communities.

Fusing Functionality with Identity.

With a commitment to clarity and consistency, our branding strategy goes beyond aesthetics. Every aspect of our web application, from the name itself to the URL integration, reflects our dedication to functionality and user experience. By ensuring consistency, we pave the way for rapid evolution, empowering our platform to adapt and thrive in a dynamic digital landscape.

Interesting Fact: Did you know that out-of-home advertising, like billboards and bus stop posters, has been around for centuries? The ancient Egyptians used hieroglyphs and wall paintings to promote goods and services, making them the pioneers of outdoor advertising!