Otsuka acquires ingestion detection technology, aims to bring to market.
As the UX/UI Director on this project for two years, I witnessed Otsuka's pioneering of pharmaceutical data analytics, aimed to set new industry standards. Years ago, Otsuka approached my employer, Mobiquity, to bring this innovative approach to market. By analyzing correlations between ingestion patterns and key aspects of patient life, such as demographics and health outcomes, Otsuka seamlessly integrates ingestion data with patient information. This deep understanding of treatment adherence prioritizes holistic patient care, enabling personalized interventions and precisely tailored treatment plans.
